P&O Cruises | Augmented Reality Game | Creative Direction & Concept

Spirits is an immersive augmented reality adventure created for P&O Cruises, transforming the ship into a mysterious world of Victorian steampunk, supernatural encounters, and hidden secrets.

Armed with a tablet, players embark on a ghost-hunting adventure that takes them on a journey throughout the ship. Using augmented reality, they interact with paintings, uncover hidden clues, and solve puzzles woven into the ship's environment. As the story unfolds, players encounter restless spirits and gradually unravel a sinister plot orchestrated by an enigmatic evil genius.

Blending physical exploration with digital storytelling, Spirits transforms familiar spaces into an interactive world of intrigue and discovery, creating a unique entertainment experience for guests.

My Role — Concept & Creative Director

I originated the concept and led the creative direction of the project, shaping the narrative, visual aesthetic, gameplay, and overall guest experience. I oversaw the project from initial concept through development and testing to final installation onboard the ship, ensuring a cohesive and engaging experience that seamlessly integrated augmented reality with the physical environment.